IMPORTANT INFORMATION
This Privacy Notice is a source of information that explains how we, Wyse London Ltd., as a data controller processes your personal data using this website or other means, including any data you may provide through this website when you purchase a product or otherwise interact with us.
Processing is a broad term and includes (amongst other things) collecting, recording, storing, amending, reviewing, using and deleting personal data. Personal data relates to a living individual who can be identified from that data. Identification can be by the information alone or in conjunction with any other information in the data controller’s possession or likely to come into such possession. The data controller decides how your personal data is processed and for what purpose. The processing of personal data is governed by the General Data Protection Regulation (GDPR).
This website is not intended for children and we do not knowingly collect data relating to children.
INFORMATION ABOUT US
Wyse London Ltd. is a registered company in England & Wales (company no 10631618) ICO Registration Number: ZB175072, Representative: Claire Collins , claire.collins@wyselondon.com
Address The Shepherds Building, Charecroft Way, London W14 0EE Tel: + 44 (0) 20 8740 4324
Email: wyse@wyselondon.com
THE PERSONAL INFORMATION WE COLLECT AND USE
Information collected by us
If you have registered with us, or ordered items from us, we will have your name, email address, telephone number, postal address and the method you chose to make your purchase with. We also collect information about how you use our services, such as types of content you view or engage with or the frequency and duration of your activities.
In addition, our servers, logs and other technologies automatically collect certain information (see below) to help us administer, protect and improve our services; analyse usage and improve users’ experience. We share personal information with others only as described in this policy, or when we believe that the law permits or requires it.
Information received from third parties
When we are planning our lookbooks, our third party marketing agencies look for potential customers who may be interested in Wyse. In the UK, this personal data comes from Experian and Epsilon Abacus via our agency Strategy Seven
In the US we work with with Strategy Seven who coordinate with third parties who manage marketing databases on behalf of retailers. These third parties include Abacus, path2response, Wiland and Oracle. These companies analyse information to identify people and send suitable offers that should be of interest to them, based on what they like to buy.
Information we collect automatically
Cookies: We may use cookies and other technologies such as web beacons, web storage and unique advertising identifiers to collect information about your activity, browser or device. This data helps us to build a profile of our users. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually. If you prefer, you can remove or reject browser cookies through the settings on your browser or device. However, rejecting or removing cookies could affect the availability and functionality of our services.
Device information: We may also collect information about your device each time you use a site. If you have an account with us, we may collect information from or about the computers, phones or other devices where you log into our services. We may associate the information we collect from your different devices, which helps us provide consistent services across your devices. Here are some examples of the device information that we collect:
Log information: We also collect log information when you use our website including:
How we use your personal information
We use your information in several different ways. The table below sets this out in detail, showing what we do, and why we do it.
|
Category of personal data |
Purpose of processing |
Legal basis under GDPR |
|
Name and contact details |
Delivery purchase to you |
Performance of contract, Legitimate interests |
|
Send you a message by email or text, such as order updates |
Performance of contract, Legitimate interests |
|
|
Send you information by email or post about our new products or services |
Consent |
|
|
Fraud prevention and detection |
Legal obligation |
|
|
Payment information (we don’t store this information) |
Take payment and give refunds |
Performance of a contract |
|
Fraud prevention and detection |
Legal obligation |
|
|
Contact history with the company, incl. in writing, by phone, email, social media |
Provide customer service and support |
Performance of a contract, Legitimate interests |
|
Train our staff |
Legitimate interests |
|
|
Information about your phone or laptop, and how you use our website |
To improve our website |
Legitimate interests |
|
Fraud prevention and detection |
Legal obligation |
WHO WE SHARE YOUR PERSONAL INFORMATION WITH
We share your data with the following categories of companies as an essential part of being able to provide our services to you:
Companies that get your order to you, such as call centres, payment service providers, warehouses, order packers, and delivery companies
• Professional service providers, such as marketing agencies, advertising partners and website hosts who help us run our business
• Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud
• Companies approved by you, such as social media sites
If you have indicated that you are happy to receive catalogues from like-minded brands, we will also share your information with data co-operatives. We share your personal information with third party data cooperatives for their marketing and commercial purposes.
In the UK, this includes Club Canvasse (Experian Alliance) and Epsilon Abacus (a company that manages the Abacus Alliance on behalf of UK retailers).
In the US, this includes Wiland, Abacus, path2response and Oracle. The participating retailers are active in the clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods, and home interiors categories – and share information on what their customers buy. These data co-operatives analyse this pooled information to help the retailers understand consumers’ wider buying patterns. From this information, retailers can tailor their communications, sending people suitable offers that should be of interest to them, based on what they like to buy.
Please note that Epsilon Abacus may transfer data outside the EEA. The transfer will take place in the presence of appropriate safeguards, including standard data protection clauses adopted by the EU Commission.
We will not share your personal information with any other third party, other than the categories listed above.
Customers have the rights and means to express their preference to not have their personal information shared with third parties. You can contact us to to not have your personal information shared with third parties by emailing us at enquiries@wyselondon.com
In the UK, customers can register with the Mailing Preference Service https://www.mpsonline.org.uk/ , where they can stop all unsolicited mail.
IS YOUR PERSONAL DATA TRANSFERRED OUTSIDE THE EEA?
Personal data may be transferred outside the EEA however whenever this is the case, we will ensure a similar degree of protection is attached to it by ensuring at least one of the following safeguards is implemented:
HOW LONG WILL YOUR PERSONAL DATA BE KEPT?
We will hold on to your information for as long is needed to be able to provide the service to you and maintain our company transactional records, or where you have given consent to contact you with offers and other marketing purposes, until you notify us otherwise.
If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after it is no longer needed to provide the service to you.
YOUR RIGHTS IN RELATION TO YOUR PERSONAL DATA
Customers have the rights and means to express their preference to not have their personal information shared with third parties. You can contact us to to not have your personal information shared with third parties by emailing us at enquiries@wyselondon.com
In the UK, customers can register with the Mailing Preference Service https://www.mpsonline.org.uk/ , where they can stop all unsolicited mail.
You have the following rights in relation to our processing of your personal data:
For further information on each of these rights, including circumstances in which they apply, please refer to the Information Commissioner’s Office (ICO) website www.ico.org.uk
If you wish to exercise any of the above rights, you can make a request to us verbally, by email or in writing. You will be asked for information to identify yourself showing your name and address. The information will be provided by us within one month of request. We may extend the period of compliance by a further two months where requests are complex or numerous. If this is the case, we will inform you within one month of receipt of request and explain why the extension is necessary.
You have the right to lodge a complaint with the Information Commissioner’s Office (ICO) ICO Representative: claire.collins@wyselondon.com if you feel any part of the processing of your personal data has not been handled in accordance with the GDPR.
KEEPING YOUR PERSONAL DATA SECURE
We take your privacy very seriously and comply with our obligations under the GDPR by keeping personal data up to date; by storing and destroying it securely; by not collecting or retaining excessive amounts of data; by protecting personal data from loss, misuse, unauthorised access and disclosure and by ensuring that appropriate security measures are in place to protect personal data.
We limit access to your personal data to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality. We also have procedures in place to deal with any suspected data security breach where we are legally required to do so.
THIRD PARTY SERVICES
In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.
However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.
For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.
In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.
As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.
Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.
When we are planning our lookbooks, our third party marketing agencies look for potential customers who may be interested in Wyse. In the UK, this personal data comes from Experian and Epsilon Abacus via our agency Strategy Seven
In the US, Strategy Seven coordinate with third parties who manage marketing databases on behalf of retailers. These third parties include Abacus, path2response, Wiland and Oracle. These companies analyse information to identify people and send suitable offers that should be of interest to them, based on what they like to buy.
Klarna
In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.
General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.
Rakuten Advertising Affiliate Network
Rakuten Advertising is a third party company that uses cookies on the website, you can view their privacy policy at this address:
https://go.rakutenadvertising.com/hubfs/Services-Privacy-Policy-English.pdf
| COOKIE ID | PURPOSE | EXPIRY |
| rmuid |
Targeting cookies used by Rakuten Advertising Affiliate Network. Rakuten Advertising Privacy Policy here. |
Expires within 365 days |
UPDATING THIS PRIVACY NOTICE
We will regularly review and, where necessary, update the privacy information in this Privacy Notice. Last reviewed 01/02/24.
